From Copenhagen to Zurich: How WriteReader gained a foothold in Switzerland

In summer 2018, the Danish startup WriteReader joined Kickstart as one of the selected EdTech companies. WriteReader’s learning solution supports children in reading and writing by making kids authors of their own digital books. One year later, WriteReader has established three successful partnerships in Switzerland with the education ministry, a premier football club, and a software education company. Here is Babar Baig, CEO and Co-Founder of WriteReader, sharing his Kickstart story: 

Having been part of several startup accelerator programs previously, we at WriteReader weren’t sure if joining another program would be the right priority for us. We already had a globally working proof-of-concept. Yet, we were convinced by the fact that the Kickstart program is truly partnership-based – the partners, comprising universities, foundations, corporations and other leading Swiss institutions, had a big say when it came to the selection of startups for the program. As a startup, it is a dream scenario to come to a place where several potential partners are present and have already shown interest in your company.

365 days, 3 Partnerships closed across three sectors

It’s been a year since we joined Kickstart. Today, we have three running partnerships in Switzerland. We kept our pipeline broad, yet initially focused on getting a pilot running to validate our learning solution in the Swiss school system.

During the Kickstart program, we were able to launch a pilot project with Swiss primary schools, greatly supported by two leading Swiss foundations, Mercator Foundation Switzerland and Jacobs Foundation, as well as Dybuster, a Swiss EdTech Company. As a foreign company, for WriteReader it would have been impossible to bring such diverse local partners together.  

Our initial pilot partner, Dybuster was key to understanding the school landscape in Switzerland. Eventually, WriteReader became a good fit to expand Dybuster’s product portfolio from helping children with dyslexia to general and creative literacy support for children. We are very happy to see that Swiss schools are now able to use our German version “Schreiblabor”

Through the “Kickstart Partner Safari” which was part of the Kickstart selection process, we met with the Canton of Zurich, that showed interest in exploring how our learning tool built for children would be applicable for basic competency education for adults. Through multiple interactions, we succeeded in agreeing on a 3-year digital flagship agreement for the Government’s e-Lounge, a new basic competency initiative “Lernstuben”

Our Kickstart advisor, a seasoned Swiss entrepreneur, was a crucial part as well. He introduced WriteReader to the Swiss football club Young Boys Bern. We saw an opportunity emerging to enable sports clubs to use WriteReader as a “Fan Engagement” solution. Today, WriteReader is thrilled to see Young Boys fans create and share their own digital fan books while learning to read and write at the same time!

A Danish success story in Switzerland: Babar Baig with Daniel Marti, Head of Marketing at Young Boys Bern.

Useful tips for future Kickstart startups

Tip No. 1:

Keep your focus throughout the program. We had a razor-sharp focus ion the initial pilot. We realized that the basis of potential future partnerships would be dependent on a successful pilot with Swiss schools. Even though we had plenty of proof before, the pilot played out to be an important local signal of the quality of our solution. Time is limited and there is so much to do. So prioritization is key. 

Tip No. 2:

Don’t expect things will happen in a few months (it might happen and that would be great) but keep in mind that it’s the long-term commitment of your time that eventually pays off. I have come back to Switzerland 4-6 times after the program and steadily followed up with the contacts initiated through the program. We had a broad pipeline and received several refusals, but the key was to keep pushing gently and to leverage the great network provided by the Kickstart program over time.


About the author:

Babar has over 10 years of experience in operational and strategic marketing. He has previously worked with Danish telecom, TDC and The Society of Danish Engineers. In 2012, Babar co-founded WriteReader enabling children to learn through creation. WriteReader is a scientifically based learning platform that accelerates children’s learning through their own interests.